You should master the Financial Management- That is more important

Most businesspersons do not give much importance to cash flow but that is not wise. I advise them to keep more reserve funds, a little more than you actually think is sufficient for your business needs. I know a number of CEO's the ones who could handle production and management part of the business very well but they knew almost nothing about financial aspect of the business.

Businesses like these suffer worst during crisis period because they have no backup. I have a firm belief, if you want to succeed in business, you should master the financial management that is as important as marketing management. There is another important point- A good businessperson should have a tough mental structure, because business never goes in your desired directions, not always at least.

A businessperson faces tons of problems, some of which might even bring your business to the brink of closure. But, the businessperson that knows how to handle these will definitely come out of these problems, successfully. However, people who thought in terms of, “I never expected this” would never succeed.