The old SEO tip about using keywords never was intended to mean writers should use the same word or combination of words in ever sentence. Keyword stuffing was NEVER a good writing technique and it was never part of proper SEO techniques. Stuffing keywords into every sentence did fool the search engine robots for a little while into ranking key-word stuffed articles a little higher, but those days were over TWO OR THREE YEARS AGO when robots became more intelligent.
Now Google will penalize any articles that use keyword stuffing as well as the site those black-hat keyword stuffing articles appear on. And if you want to know what keyword stuffing is, just look at how many times I used the words keyword stuffing in the first two paragraphs.
And I see it here on PWG frequently.
A couple of years ago, Google developed an algorithm called "Latent Semantic Indexing." It looks for related terms, and use of synonyms. Articles that insert the same words over and over will absolutely be penalized and so will the websites those articles are on. It doesn't matter if your article ends up making some sense even with all the repetition you are inflicting upon your readers. Google will rank it low--IF it ranks your article at all if you use the same words or phrases over and over. Google keeps refining their technology with every update, so it pays to be creative, concise and clear in your writing without resorting to tricks and schemes to try to fool the search engines.
Keyword stuffing is a black-hat technique. It is to be avoided and shunned. When you find an article here stuffed to the gills with keywords, it will harm this site if you encourage it. Don't share a black-hat article and don't promote it. For heaven's sake don't comment politely saying it is a good article. It isn't. Truthfully, any articles that resort to black-hat tricks should be removed or re-written. They hurt us all.
Creative writers can find related words so their articles do not become redundant, BORING schemes designed to trick the search engines. Since stuffing articles with keywords no longer fools the robots, why would you inflict that technique on your readers anymore?
Keyword stuffing is OUT. Good writing is IN.
More Writing Tips:
- Writing Tip: Landing Pages - Good Technique or Annoying 'Bait and Switch?
- Writing Tip: How to Write a Basic Press Release to Get Articles and Blogs Noticed!
- Writing Tip: How to Write Good Articles for Content-Driven Web Sites
- Plagiarism and Copyright Infringement: Thou Shalt Not Steal
- The Dyslexic Writer - a Journalist Coping with Dyslexia
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